The one thing I have ever wrote worth reading
I don't have relatively many Twitter followers. And I'm the kind of guy who wants to keep each and everyone of them as a follower.
On his twitter page, @markdavidson defines what he calls FACT: Establishing Familiarity, Awareness, Comfort and Trust as what Social Media is.
It is a process that begins with familiarity and ends with trust. The process cannot be shortened in any way.
Many of you don't know me, have never met me, or maybe just started following me (or not). In reality, I am a nobody. I am just an sole individual on the interwebs. I am launching a site about hedonism in the near future. I consult with different companies to help them do really cool stuff. I have a sunglasses addiction.
But this bloggery is not about me. There will be many other bloggeries about my life. This is about @clusterfook. Please take out the 200 seconds required to read this.
I have repeated this story tens of times, but this will be the first time I'm actually going to blog about it, so hopefully it will help out.
About 3 months ago, @jspepper wrote a blog post talking about how we must use social media for good. We all have hundreds, if not thousands, of followers, thereby enabling us to spread messages around the world at a breakneck speed. Large foundations and organizations have twitter accounts and accounts in which they try to update us about their great actions.
We must remember that there are some individuals in our world who are not partying like techstars. There are people losing jobs right and left. Jeremy brought to my attention this amazing, strong mother of two named @clusterfook. (http://clusterfook.com)
She is a self-described "3-time (ovarian) cancer fighter". She is only 42, and is currently going through veritable hell on earth. I followed her blog, checking in at times, seeing the good times and the bad.
I realized that the little money that I could donate would/could not make the sort of difference that was needed.
So I called my client, LaserXpressions, who makes really cool things with lasers in crystal, granite, and really anything else, and I asked: What can we do?
Together we created a cool subsurface laser-engraved keychain with @clusterfook's mantra inside: It is what it is. The proceeds will go to help out with @clusterfook's co-payments, food payments, etc. (http://clusterfook.laserxpressions.com)
I wore this on my neck while at the BlogWorldExpo, told people about @clusterfook's situation, and hopefully caused a few people to buy the keychains.
And then I read her blog this week again. The strong woman wrote the following words:
http://clusterfook.com/2008/10/08/warning-bad-day/
I cannot sit idly by when someone is in pain.
So I implore you. I don't care if you don't visit any site I launch, pay heed to the videos I create for clients, download cool apps that my clients create, or anything.
Please. Go to http://clusterfook.laserxpressions.com, and spend $20 to buy one of these keychains. Buy 2 or 3, and give them to people to help spread the message.
I'm not talking about an organization here, I'm talking about a woman with two tweenage daughters.
Please. I am not going to lose a follower. Not this way.
And I am going to "sweeten" the deal:
Today is October 13th. Whoever buys a keychain before October 20th 11:59 PM EST will automatically be entered into a raffle. The winner of the raffle will win a personalized 3D sub-surface laser-engraved crystal cube, worth over $120.
(With 2D -> 3D conversion of 2 faces from any picture).
Ask @leahjones how cool they are. http://www.flickr.com/photos/accidentallyjewish/2720812520/
Please help Lisa. Help give her hope. Help her get the comfort that she needs and deserves.
I will be happy to answer any and all questions you may have.
Thank you.
@ezrabutler
ezra at ezrabutler dot com
gtalk: ezrabutler
On his twitter page, @markdavidson defines what he calls FACT: Establishing Familiarity, Awareness, Comfort and Trust as what Social Media is.
It is a process that begins with familiarity and ends with trust. The process cannot be shortened in any way.
Many of you don't know me, have never met me, or maybe just started following me (or not). In reality, I am a nobody. I am just an sole individual on the interwebs. I am launching a site about hedonism in the near future. I consult with different companies to help them do really cool stuff. I have a sunglasses addiction.
But this bloggery is not about me. There will be many other bloggeries about my life. This is about @clusterfook. Please take out the 200 seconds required to read this.
I have repeated this story tens of times, but this will be the first time I'm actually going to blog about it, so hopefully it will help out.
About 3 months ago, @jspepper wrote a blog post talking about how we must use social media for good. We all have hundreds, if not thousands, of followers, thereby enabling us to spread messages around the world at a breakneck speed. Large foundations and organizations have twitter accounts and accounts in which they try to update us about their great actions.
We must remember that there are some individuals in our world who are not partying like techstars. There are people losing jobs right and left. Jeremy brought to my attention this amazing, strong mother of two named @clusterfook. (http://clusterfook.com)
She is a self-described "3-time (ovarian) cancer fighter". She is only 42, and is currently going through veritable hell on earth. I followed her blog, checking in at times, seeing the good times and the bad.
I realized that the little money that I could donate would/could not make the sort of difference that was needed.
So I called my client, LaserXpressions, who makes really cool things with lasers in crystal, granite, and really anything else, and I asked: What can we do?
Together we created a cool subsurface laser-engraved keychain with @clusterfook's mantra inside: It is what it is. The proceeds will go to help out with @clusterfook's co-payments, food payments, etc. (http://clusterfook.laserxpressions.com)
I wore this on my neck while at the BlogWorldExpo, told people about @clusterfook's situation, and hopefully caused a few people to buy the keychains.
And then I read her blog this week again. The strong woman wrote the following words:
"Now here I am fighting for my life…and I'm tired. Really, I'm tired of fighting. I'm tired of every thing being so damn hard.
It's a fact that cancer is going to kill me. That's how I am going to die. I will have to suffer."http://clusterfook.com/2008/10/08/warning-bad-day/
I cannot sit idly by when someone is in pain.
So I implore you. I don't care if you don't visit any site I launch, pay heed to the videos I create for clients, download cool apps that my clients create, or anything.
Please. Go to http://clusterfook.laserxpressions.com, and spend $20 to buy one of these keychains. Buy 2 or 3, and give them to people to help spread the message.
I'm not talking about an organization here, I'm talking about a woman with two tweenage daughters.
Please. I am not going to lose a follower. Not this way.
And I am going to "sweeten" the deal:
Today is October 13th. Whoever buys a keychain before October 20th 11:59 PM EST will automatically be entered into a raffle. The winner of the raffle will win a personalized 3D sub-surface laser-engraved crystal cube, worth over $120.
(With 2D -> 3D conversion of 2 faces from any picture).
Ask @leahjones how cool they are. http://www.flickr.com/photos/accidentallyjewish/2720812520/
Please help Lisa. Help give her hope. Help her get the comfort that she needs and deserves.
I will be happy to answer any and all questions you may have.
Thank you.
@ezrabutler
ezra at ezrabutler dot com
gtalk: ezrabutler
